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Creative Capital: Creativity delivers growth

WPP has developed a proprietary formula for measuring companies’ Creative Capital so we can understand the value of Creativity – and what it does to stock market performance

01 Jan 0001

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01 Jan 0001

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A road in Brazil lined with trees and large skyscrapers

04 Jun 2024

Driving innovation: How Brazil leads in creative and media integration
A road in Brazil lined with trees and large skyscrapers

04 Jun 2024

Driving innovation: How Brazil leads in creative and media integration
Headshots of Jane Geraghty and Anna Hickey on a blue and purple split background with the text 'Mechanisms that Matter: Decoding the future of agency models"

13 May 2024

Mechanisms that Matter – What it takes to lead an agency team for the world’s biggest brands
Abstract graphic with a flowing shape in shades of yellow, green, and blue on a dark blue background.

03 May 2024

Rebranding cancer: how brands heal and hurt
Headshots of Robert Guay and Anna Hickey on a blue background with the text 'Mechanisms that Matter: Decoding the future of agency models"

02 May 2024

Mechanisms that Matter – Inside WPP | Ford’s revolutionary marketing model
Corridor curving off into background with blue neon lights

25 Mar 2024

Multinational companies must have an India strategy
3D generated soap bottles in the a bathroom

19 Mar 2024

WPP puts itself at the heart of collaborative 3D worlds
Graphic of 3D bar charts that in yellow, red, pink, purple and blue

14 Mar 2024

Local customs drive global trends
White text reading 'AI-driven audio description' with WPP and Microsoft logos on a blue and purple background

11 Mar 2024

Let’s add audio for visually impaired audiences
Sound wave graphic with a pink to turquoise gradient

11 Mar 2024

A clarion call for AI, accessibility & advertising

HUMANISING AI

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Read more on AI

B2B: BUSINESS SPEAKS TO BUSINESS

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Read more on B2B

SHOWING UP FOR THE SHOPPER

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Read more on commerce


FEATURED WORK

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See more work for clients