Wunderman Thompson: Yves Saint Laurent Beauty’s Step into Web3

Show this article in French

YSL Beauty has long been synonymous with pioneering change. With the dawn of Web3, the brand wanted to open a new way of exploring and connecting its communities around the world.

Wunderman Thompson France helped the brand launch its first NFT wallet, in collaboration with Arianee Web3 Solutions. To make Web3 accessible to everyone, whether they be crypto natives or newcomers, the NFTs were available within a YSL Beauty Wallet app powered by Arianee, including a state-of-the-art Ethereum-based wallet technology that offers a seamless user experience.

The YSL Beauty Golden Blocks (ERC721 minted on Polygon with the Arianee Protocol) were designed to unlock experiences and assets throughout the year including a premiere launch, pre-approved status for early supporters to mint tokens on specific dates and other benefits.

This included access to unique NFTs through a first partnership with decentralised platform P00Ls and two renowned music artists, Agathe Mougin and Kittens. YSL Beauté communities were invited to connect to collect these limited-edition tokens. In. addition, and in leeping with the brand’s social commitment, the activation was linked to a donation to NGOs associated with the Abuse is Not Love program – It’s on Us in the US and En Avant Toutes in France.

Following the launch, 30K NFTs were claimed in a matter of hours, surpassing campaign benchmarks and concretising Yves Saint Laurent’s first step into Web3.

Visit the YSL Beauty Web3 hub